In association with branding with ARK, I have come up with a marketing strategy to help promote the brand. It includes some direct marketing, some public relations, advertising, publishing, and of course social media and online marketing. For the kids you know! There are some very great ideas in there about ways to not only to market the program to youth, but also to parents and community members as well as potential donors. I have been encouraged to do a photo-book of the participants to help market to donors and also document the pilot trip to market to parents and youth. It is all pretty cool. The only thing I am missing is the brand positioning and a catchy statement. I am going to have to hustle up a meeting with those in the know to see if we can come up with something soon.
If you have any ideas, feel free to leave a comment!
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