Tuesday, March 26, 2013, the day I had been waiting for finally arrived... Branding!!!
The meeting with ARK Africa went on as planned and very well I might add. I met with Makumi Wanjohi, ARK's awesome brand strategist, to discuss the components that would be included in our marketing strategy and overall brand. This guy is pretty busy so it was definitely a challenge to get into his schedule, but I truly appreciate the time he took with me to go over all the things I would need for the brand. The meeting set up the foundation for what we will be able to do in the future. And I fore see several more meetings in the future to get everything sorted and underway. But TWO Hands is on it's way, ya'll. As soon as the marketing strategy and brand identity is complete we will be ready to lobby for our board and begin marketing the organization to get some serious donor funds... Everything is going well and according to schedule, so hooray for that!
If you guys have any ideas or suggestions for the brand, please feel free to comment. Perhaps we can do a vote on colors... that one's got me pretty stumped, lol!
Anyhow. The marketing and branding of TWO Hands is underway. Get excited!!
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