Friday, January 11, 2013

...focus group discussion guides

1/11/13

Just finished the developing the focus group discussion guide for the students and parents. It was simple. About 10 questions that just gets to understand any thoughts and concerns the respondents may have if they or their high school aged child were to travel abroad. I will plan two focus groups with both parents and students. The students, I hope to organize through a community program... as soon as I call them, and the parents I hope to organize through convenient and snowballing from a few parents I know or can find. The purpose of the focus group is to already have an understanding of fears or concerns so that once I begin to campaign and market the project, I am fully aware of what to expect so that I can more easily and appropriately address them. This is the fun part of the process... well I am sure it is all fun, but I can't wait to speak to parents and teens about traveling abroad.. without giving anything away of course. I do believe I should add more questions to the student discussion guide... perhaps to get a sense of cross cultural understanding among them. That's great. Now, to continue with the day. 

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